Understanding E-E-A-T
In the same way that it is called the web, there are many intricately woven aspects to SEO and behind-the-scenes forces, to grant websites and digital platforms the recognition they seek. Whether you’re part of an agency or an in-house digital marketing team, you’ll likely have heard about Google E-E-A-T and may have nibbled on the edges of what exactly …
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How to Enhance Your Company’s Online Visibility
Not having a marketing strategy is a sure way to miss out on your business’s potential. If you’re looking for a service close by, what is the first thing you do? If your answer is “Google It”, you aren’t alone. In fact, as of January 2024, 66.2 % of the global population were found to be active internet users, according …
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Digital Marketing for Small Businesses: 5 Tips for Success
Having a strong online presence is essential to effectively marketing your business and brand in 2024. One thing we hear often from clients is that they have a tight budget for ad spend and marketing. It may seem overwhelming for small business owners to start and figure out a marketing strategy, so we’ve put together a few low-budget digital marketing …
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How Quality Content can drive Engagement
Content lies at the heart of all your marketing efforts, and is the creative sum of everything that represents your brand online. Considering the magnificent power that your content will have in the marketing strategies you implement, the time you spend creating and crafting content is never wasted. There are many different definitions of Content, which all mean the same …
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Why your marketing team should be more like the cast of The Office
Be inspired by “The Office” for your own marketing team dynamics. The perfect marketing team should have a unique combination of personalities, just like the famous cast of The Office. Everyone has strengths and weaknesses, and putting your best foot forward can improve your marketing team dynamics. Work should not feel like work when it comes to digital marketing and …
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The Psychology of Colour in Branding: What Does Your Brand’s Colour Say About You?
Understanding the phycology of colour can help you create effective marketing assets and brand (or rebrand) your company correctly. Colours and brand personality go hand-in-hand when you’re presenting your business’ characteristics, services and style. In the same light, there are important psychological cues in brand colour selection that affect consumers. Colour has massive persuasive powers that modern marketing campaigns can …
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What Threads means for local businesses in South Africa?
Threads is a trending topic and has taken the social media scene to a new level. But what does it mean for South African marketers and companies? A big topic in the social media realms over the last week has been Threads, Meta’s newly launched text-based conversion app, which is connected to the Instagram account you log in with. Social …
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How to write the perfect Meta Description
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Kylin Sanan
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May 28, 2023
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SEO
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SEO
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0 Comments
In the complex world of digital marketing, every element of your online presence should consider the best and most up-to-date approach for Search Engine Optimization (SEO) practices. A Meta Description is a short piece of HTML on your webpage, which briefly summarises the page content. This description will also make a difference in how your page is seen by search …
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Which Social Media Platform is best for your Business?
Are you frazzled by Facebook or lost on LinkedIn? Choosing the right platforms for your social media marketing and brand development is integral to making an impact online. There are many factors to consider when choosing the platforms that you plan to utilise. When done correctly, Social Media Marketing (SMM) can increase brand awareness, improve customer engagement, and help you …
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