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Understanding E-E-A-T

In the same way that it is called the web, there are many intricately woven aspects to SEO and behind-the-scenes forces, to grant websites and digital platforms the recognition they seek. Whether you’re part of an agency or an in-house digital marketing team, you’ll likely have heard about Google E-E-A-T and may have nibbled on the edges of what exactly …

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The Importance of Google My Business for Local SEO

Getting started with Google My Business is essential to online marketing success. Asking whether a Google My Business profile is necessary is the same as asking if online marketing is necessary. The answer to that question (unless you are travelling back in time) is yes! Understanding the Google My Business best practices from the start gives you every advantage. Asking …

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How to write the perfect Meta Description

In the complex world of digital marketing, every element of your online presence should consider the best and most up-to-date approach for Search Engine Optimization (SEO) practices. A Meta Description is a short piece of HTML on your webpage, which briefly summarises the page content. This description will also make a difference in how your page is seen by search …

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