Asking whether a Google My Business profile is necessary is the same as asking if online marketing is necessary. The answer to that question (unless you are travelling back in time) is yes! Understanding the Google My Business best practices from the start gives you every advantage. Recent statistics Gitnux MarketData Report 2023 show that Google processes more than 99,000 searches in just one second, and we also know that 86% of people searching for a business location do so using Google Maps. 

If you don’t pop up on Google for this local search, you are overlooked in place of competitors who do. This is why getting started with Google My Business is so important. If you haven’t already set your profile up, what are you waiting for?

Establishing your local online presence requires a well optimised Google Business listing, which accurately represents your services and products. When considering your company’s SEO (search engine optimisation), your Google Business listing gives you more opportunities for search engine visibility, as potential customers can discover your business online by searching for the services that are closest to them. It makes sense to make the best of what Google offers!