Make your Mark on Social Media: Choose which social media platform is best for your business.

and attract your target audience. Plan to post regularly on those platforms and ensure that you’re not just focusing on what you sell and promoting your business. To gain loyal followers on social media, you need to be authentic and engaging. 

Get the Hang of Hashtags: Organic reach using broad and trending hashtags is a useful marketing tactic that won’t cost you anything. There are a few ways to use hashtags effectively to amplify brand visibility. Local businesses can benefit from location-based hashtags, while other options could be hashtags of the services or products you offer. Make sure you use the right number of hashtags for each platform.

Be Local SEO Savvy: When done correctly, local SEO can have many benefits. It is also free, only costing you time and effort. Google’s algorithm is designed to show the most accurate, relevant, and high-quality content to users, based on their search queries. If you do the work, you can start climbing up the rankings to enhance online exposure. Some ideas include posting blog posts specific to your area, adding location-based keywords to your copy, and having listings in local directories.

Visual Infographics for Impact: Creating industry-specific infographics and sharing them on social media can make a great impact. Online users respond well to content that is easy to take in and attractive to the eye. Infographics require some research and fact-checking. There is a lot of data-driven data out there to help you create infographics that will be effective in your marketing strategy. This is proof of how quality content can drive engagement.