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Not having a marketing strategy is a sure way to miss out on your business’s potential. If you’re looking for a service close by, what is the first thing you do? If your answer is “Google It”, you aren’t alone. In fact, as of January 2024, 66.2 % of the global population were found to be active internet users, according …
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Having a strong online presence is essential to effectively marketing your business and brand in 2024. One thing we hear often from clients is that they have a tight budget for ad spend and marketing. It may seem overwhelming for small business owners to start and figure out a marketing strategy, so we’ve put together a few low-budget digital marketing …
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Understanding the phycology of colour can help you create effective marketing assets and brand (or rebrand) your company correctly. Colours and brand personality go hand-in-hand when you’re presenting your business’ characteristics, services and style. In the same light, there are important psychological cues in brand colour selection that affect consumers. Colour has massive persuasive powers that modern marketing campaigns can …
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Threads is a trending topic and has taken the social media scene to a new level. But what does it mean for South African marketers and companies? A big topic in the social media realms over the last week has been Threads, Meta’s newly launched text-based conversion app, which is connected to the Instagram account you log in with. Social …
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Are you frazzled by Facebook or lost on LinkedIn? Choosing the right platforms for your social media marketing and brand development is integral to making an impact online. There are many factors to consider when choosing the platforms that you plan to utilise. When done correctly, Social Media Marketing (SMM) can increase brand awareness, improve customer engagement, and help you …
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