Understanding E-E-A-T
In the same way that it is called the web, there are many intricately woven aspects to SEO and behind-the-scenes forces, to grant websites and digital platforms the recognition they seek. Whether you’re part of an agency or an in-house digital marketing team, you’ll likely have heard about Google E-E-A-T and may have nibbled on the edges of what exactly …
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How to Enhance Your Company’s Online Visibility
Not having a marketing strategy is a sure way to miss out on your business’s potential. If you’re looking for a service close by, what is the first thing you do? If your answer is “Google It”, you aren’t alone. In fact, as of January 2024, 66.2 % of the global population were found to be active internet users, according …
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Digital Marketing for Small Businesses: 5 Tips for Success
Having a strong online presence is essential to effectively marketing your business and brand in 2024. One thing we hear often from clients is that they have a tight budget for ad spend and marketing. It may seem overwhelming for small business owners to start and figure out a marketing strategy, so we’ve put together a few low-budget digital marketing …
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The Importance of Google My Business for Local SEO
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Mint Monkey
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October 6, 2023
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SEO
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SEO
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Getting started with Google My Business is essential to online marketing success. Asking whether a Google My Business profile is necessary is the same as asking if online marketing is necessary. The answer to that question (unless you are travelling back in time) is yes! Understanding the Google My Business best practices from the start gives you every advantage. Asking …
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How to write the perfect Meta Description
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Kylin Sanan
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May 28, 2023
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SEO
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SEO
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0 Comments
In the complex world of digital marketing, every element of your online presence should consider the best and most up-to-date approach for Search Engine Optimization (SEO) practices. A Meta Description is a short piece of HTML on your webpage, which briefly summarises the page content. This description will also make a difference in how your page is seen by search …
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