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The Psychology of Colour in Branding: What Does Your Brand’s Colour Say About You?

Understanding the phycology of colour can help you create effective marketing assets and brand (or rebrand) your company correctly. Colours and brand personality go hand-in-hand when you’re presenting your business’ characteristics, services and style. In the same light, there are important psychological cues in brand colour selection that affect consumers. Colour has massive persuasive powers that modern marketing campaigns can …

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