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01 April Social Media

Which Social Media Platform is best for your Business?

Are you frazzled by Facebook or lost on LinkedIn? Choosing the right platforms for your social media marketing and brand development is integral to making an impact online. There are many factors to consider when choosing the platforms that you plan to utilise.

When done correctly, Social Media Marketing (SMM) can increase brand awareness, improve customer engagement, and help you reach important business goals.

By targeting different platforms based on your audience behaviours and demographics, you can make the best of the time and money you’re investing in your SMM efforts. At Mint Monkey Digital Lab, we recommend that our clients take a multi-channel approach, for the best possible chance of standing out from their competitors. 

Statistics show that about 37% of the global population uses Facebook, and this is considered the largest social networking site available. Roughly 80 million small businesses have Facebook pages, which means that your competitors are likely active on this platform. Facebook business pages have plenty of tools, targeting options and content formats that are great for advertising your business, and offer insights and reports to show how your ads performed. 

Someone holding a phone in there hand and different message symbols showing above the phone

Facebook

Lady laying on a couch with a tablet in her hand

Statistics show that about 37% of the global population uses Facebook, and this is considered the largest social networking site available. Roughly 80 million small businesses have Facebook pages, which means that your competitors are likely active on this platform. Facebook business pages have plenty of tools, targeting options and content formats that are great for advertising your business, and offer insights and reports to show how your ads performed.  Facebook is ideal for all business types and is a great platform for generating leads and getting feedback and enquiries from customers. By consistently posting, boosting, and running paid ads to actively promote your business, you can successfully benefit from using Facebook for your brand.

 

Instagram

Phone with a picture on it of a lady standing at the beach

This visual social networking platform is perfect for showcasing your products and services through photos and videos. Your company’s Instagram business page can drive traffic to your website or blog and is excellent for lead generation. Through Instagram’s own statistics, we know that at least 200 million Instagram users visit a minimum of one business profile each day, with 60% of individuals discovering new products on Instagram.

There phones next to each other with someones Instagram account pictures on them

Twitter(X)

Twitter has a large and dedicated user base, and pretty much any business can thrive on this platform. If you’re going to spend the time marketing on Twitter, which involves regular posting and consistent engagement, make sure your target audiences are active on their accounts.

Hand holding a phone with a blue background

We recommend first checking if your competitors make use of Twitter, as this can give you an idea of whether it is a relevant platform. Consider the demographics of your target audience – the most active age group on Twitter is Millennials. It is a fast-paced platform that works well with content that can be viewed or read in a few seconds, which makes visuals and affective text a must. 

Linkedin

Circles with icons in them and a hand with two fingers clicking on a lock icon in the center of the circle

For B2B companies, LinkedIn is especially important. As of May 2022, close to 10.2 million South African’s were using this platform, a number which grew exponentially compared to previous years. 

Your LinkedIn business page allows your company’s employees to place themselves as staff members on their own profiles, which showcases your team in a unique way. LinkedIn profiles are also ranked highly on Google, which is ideal for Search Engine Optimization (SEO). Use LinkedIn as a professional channel that represents your brand and showcases your skills, services, and products. Ideas for well received LinkedIn content are polls or question posts, linked newsletters, original long form content and authentic posts. 

Show off your team’s achievements and company milestones, enter discussions and engage with the platform’s online community by sharing original ideas and research. 


Let Mink Monkey Digital Lab help you navigate the unique elements of each social media channel, in a way that works for your business and budget. 

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